Learn how to include virtual video pages like /video/{code} in WordPress’s default sitemap.xml — without plugins. This step-by-step guide shows how to make dynamic routes discoverable by search engines using native tools and clean PHP.
Grigory Frolov
Many businesses hire a marketing specialist expecting instant results — but forget to give them what matters most: access, context, and collaboration. In this article, we explore why even experienced marketers can’t succeed in isolation and what your team can do to turn the hire into real growth.
This guide helps you resolve the common Google Search Console issue where a video is detected but not indexed as a rich result.
If your B2B funnel is full of leads but short on revenue, you’re not alone. Most funnels fail because they’re built on assumptions — not real buyer behaviour. In this article, we unpack the most common funnel mistakes in B2B marketing and walk you through a step-by-step approach to fix them for good.
10 critical skills you should look for before handing over your B2B marketing to a freelancer, agency, or in-house hire.
In 2025, writing blog posts that actually bring in traffic means going beyond keywords. It’s about clarity, structure, intent, and making your content genuinely helpful for humans — not just bots. This guide breaks down the key principles and formats that will help your posts rank, resonate, and convert in a changing search landscape.
Want cleaner, faster WordPress pages without unnecessary bloat? This guide shows you how to disable default scripts like jQuery, emojis, Gutenberg styles, RSS feeds, and more — but only if you truly don’t need them.
Prefer watching over reading? You can check out the full tutorial on YouTube in the player below. Or if you’re more of an old-school type who likes a proper walkthrough in text — just scroll down. Table of Contents 1. Introduction: Why use a child theme in WordPress Child themes in WordPress are the go-to … How to Create a Child Theme from Blankslate and Add Custom CSS, JavaScript, Header and Footer
With a bit of Liquid and metafields, you can create virtual bundles that reuse existing SKUs, track real inventory, and update dynamically depending on selected variant.
Step-by-step guide for creating a custom WordPress theme using the Underscores (_s) starter template, tailored for developers and agencies in Australia.